Elizabeth Osborne

Well, let's see.

It's funny.

In the last couple of years, I've taken a lot of people to the turn of trying to get them to go in that direction.

I think it's better to talk about, you know, the most interesting place to look about this is a lot of the, and this is a little fancy pants, but if you look at the investigative journalism, the nonprofit news organizations that are out there, the people that have actually had to try to... You're talking like Wikipedia, NPR...

Yeah.

NPR, ProPublica.

There's a whole world of the investigative news network.

There's a whole world of small sites now that do service journalism in communities that are self-sustaining.

They're like little versions of NPR where they're getting people in communities to say, hey, you know what?

I want somebody.

I want a badass journalist.

I'll give you this guy now, the voice of Orange County.

This guy, Norberto Santana, where he is just dogged and he is more fun than I am and you should have him on.

But he is a vicious journalist who will go in and depant anybody in the city council meeting and get them to be honest and true and shed light on all of their corruption.

And this dude does it by self-funding it, by getting donations, by figuring out how to do it.

But he gets laws passed.

He gets people thrown in jail and he gets his ass sued all the time.

Yeah.

And he gets people to give him money to do that because he's serving a focus of journalism that the Orange County Register doesn't do now because it's owned by a big conglomerate.

allowing their super fans to pay them literally tactically how does this guy in orange county do it is it a website what plugin does he use to collect the money how's he do it well you know a lot of this is old shoe leather stuff which is and you do this with brands that want to create thought leadership so if you take the same thing i'll give you two perspectives for him he walks around town and talks to everybody in the town he gets out a hat he says you know want to write me a check he's just in the community in a small community in a place working the street