Elizabeth Osborne

Take my big SaaS company.

What I want to do tomorrow with Alacana is I want to take the leaders of my customers and I want to sit them down at dinner with somebody who really knows what's going on, who can open their eyes and help them see the future a little bit.

So if you take thought leadership, you know, it happens in different ways.

It happens by being present in somebody's mind share and producing a product or an experience that really engages them.

I would say more and more like the product that experiences engages right now is you could do a blog post.

You could write a wall poop or you can do, you know, a Facebook post.

We all have the drill of marketing tactics that we do, but there is nothing better than sitting down with somebody and teaching them something they didn't know or showing them a direction that they didn't see or enlightening them somehow, or actually saying, Hey, I don't know the answer either.

Let's work on it together.

That's the kind of stuff that engages people.

This is a tough market.

You've got to say, Hey, Hey, where's my perfect answer.

I don't have a perfect answer.

I'll take you through a process where we'll figure out like,

what's going on out there, how people are screwing up, how people are winning, and pick the right strategy and path for your company.

Well, first of all, again, as I said, let's talk more broadly than Lacana because that's a business that's solid.

It exists for a reason.

Those stations need to have these platforms.

They're not going away.

And if you look at the numbers and you look at those businesses, they may not make sense to you.

But when there's a tornado coming, people do turn to their local news.