Elizabeth Osborne

If you used to have 50 beats, then you have to figure out what's your core beat and want to get down to five beats.

So you've got to greatly focus your business and where you have...

differentiated value.

So many people have fluff on the outsides that they grow into.

That's a commodity.

So you want to turn right back to those same people.

Second thing you want to do is you want to understand who's coming to your site.

You want to go for your magazine.

You've got to get your circulation department and the data that's coming in about who used to pay you and how that used to work.

You've got to take that and you've got to combine that some way with your digital revenue and your digital objectives.

I don't want to sound airy-fairy because it's all very gritty, detailed work, and I'm just trying to not bore people to death.

But the thing is, that's a great business model.

No, but the thing is, if you look at B2B business models where you used to pay for something, that's much better than the B2C where the advertising...

uh the content and advertising model isn't there you need to have something that's higher order to get people to pay for so a research product is damn good a magazine is now a value add to a data service you are doing the right thing like hey i didn't do my homework enough on you because i'm i wasn't up on my game enough i was still in my jammies yeah but now she's lying to you guys she she didn't even have a shirt on i call in and she goes wait is there video on you better throw a shirt on real quick so this is you're my kind of woman elizabeth this is good

So what I'm telling you is, so that's the kind of thing is you got to strip it down to what's your asset and is your asset, do people love, is it your brand?

to do with that.

Is it the number of people that come to you?

Do you know who those people are?

What else can you give them that they're going to pay for?

You started something fresh.