Elizabeth Osborne

You were like, okay, I'm going to build my SaaS database, which is awesome.

And I need that information in order to price my SaaS model.

So you have an information services asset.

You go back to the old days, the SIAA and all that.

It's like, you have a database that people need to

you know, good media used to inform or entertain or help you make money.

You help people make money.

And that is why it is worth paying for your service or paying for your insights or paying for your podcast.

The problem is, is information has become too abundant and too generalized.

And it has not been a sharp knife that cuts to a consumer need or a business need.

You have, so every brand has to assess, okay,

Am I mass?

Can I get scale?

Or am I now targeted and focused on a particular customer?

Jeez, subscriptions to digital content.

I think you got to go back to the people who still have those businesses and are sustaining them.

I think a Bloomberg and their terminal business is probably the icon of that.

I think the Reuters and the other, you know, the Nexus, Lexus and other people are under a lot of pressure now.

I would say at Bloomberg, all of their media is a marketing spend.

When media becomes a marketing spend, that's the brilliant of that, and they can do good journalism with that.