Ellie Gibson

We haven't had a FIFA game for a few years, and it was huge for decades until FIFA and EA had this falling out, basically because FIFA wanted a billion dollars to allow EA to keep using the World Cup branding.

And EA said, that's a bit expensive, to be honest.

We could buy loads of our own footballs for that money.

So we'll cancel that.

So EA put their own version of the game out, basically the same game with all their expertise, the same engine, the same gameplay, just without the FIFA name on it.

And it's done really well.

So now everyone's going, well, OK, FIFA's getting back into gaming.

What's this new game going to look like?

Yes, that's right.

Or on your phone.

I think they're saying it's going to be a mobile game.

So, yes.

And that means the gameplay, I think, is going to be quite different because obviously...

With the EA Sports game, you've got a controller and, you know, you are the little man kicking the little ball.

And this, we don't really know what this one's going to look like yet.

It could be that it's, again, you're the little man with the ball, but on your phone, or it could be more of a sort of management sort of thing, sim, like a sort of player's journey type thing.

But it's a big...

Yes, and lots of other sort of big companies, including companies as big as Google, have tried and failed to get into gaming.

You know, their Stadia console lasted about three years because gaming is a really unpredictable, difficult, expensive market to get into.

And I think often companies sort of think, people who don't know about gaming think, oh, it's just another pillar of media.