Ellie Gibson

And actually, games are really complicated, big things.

And huge business.

Yes, absolutely huge business.

And indeed, again, the football market is a huge business.

Even without the FIFA branding, the EA game sold like 11 million copies in the first couple of weeks.

So you can see why FIFA are like, oh, we need to get back into this.

But I think they've correctly realised it's not simply a case of slapping the FIFA name on a game that someone else makes.

I think hopefully they've realised that the FIFA, they are the fluffy dice in the window of the Porsche.

They're not the actual car.

EA still own that.