Elliot Lawry

It's Monday the 11th of May.

I'm Elliot Laurie.

If you've got kids in your life, there's a decent chance you can hum the Bluey theme song right now.

The Brisbane-made show about a family of blue healers has become one of the biggest kids' shows in history, with a feature film coming to cinemas in 2027.

But here's the thing.

Most of the money from it isn't coming back to Australia.

On today's podcast, we're breaking down the deal that sees Bluey's Millions flow overseas and why the ABC is now openly saying it got it wrong.

But first, here's a message from Emily and the TDA team.

I mean, I love it, first of all.

I think it's a weird thing to say because I am a grown-up adult, but I think anyone who has kids in their life would know that it's a really enjoyable show for all ages because it's written to kind of appeal to everyone.

It's really relatable themes.

There are these short little episodes that are sort of very nostalgic about growing up here in Australia, but they're funny as well.

Yeah, exactly.

I actually went and saw the live show of Bluey with my niece a couple of years ago.

Oh, my God.

And I was bawling my eyes out.

Like, it was so emotional.

They had bubbles flowing through the venue that it was put on in.

And it was this really rich, deep text about sort of the nature of sisterhood and, you know, those relationships changing as you grow up.

And it followed the mum a little bit.