Elliot Lawry

Yeah.

Get this line up.

Natalie Portman, Lin-Manuel Miranda, Eva Mendes, Rose Byrne and Robert Irwin have all guest voiced on the show.

Yeah, 100%.

Yeah.

An interesting fact that I learned when I was researching this story is that Bluey was actually the most streamed show in the US last year.

So I'm not talking kids show.

I'm talking of all shows generally.

Yeah, that's correct.

Yeah, so it beat out titles like Stranger Things and it actually accumulated over 45.2 billion minutes of streams in 2025.

Me either.

And the BBC's commercial arm had a record year that year as well.

As you mentioned, they're behind this show along with the ABC.

And the BBC said that they raked in around $4.1 billion Australian dollars last year.

And a BBC exec actually said that Bluey was a really, really big chunk of that money.

Almost none of it.

And that's kind of the core of the story that we're talking about today.

The ABC's current managing director, Hugh Marks, reckons we've lost out on hundreds of millions of dollars of potential revenue from the show, all because of a deal that was signed when the show was first commissioned.

So it goes back to when the show was first being commissioned in 2017.

The ABC basically paid the majority of the cost to get it up and running, but it needed a little bit more support.