Elliott Hill

It's great to be here.

Thanks so much for having me in this great city.

Yeah, it's been, it's part of, clearly we led with some innovation in the apparel and our Air Milano jacket, but we also use this as an opportunity

to reintroduce, if you will, the ACG brand to the trail running consumer.

And we thought there was no better place to do it than here in Milan when the eyes of the world were watching, but also with the backdrop of the Alps and the Dolomites.

And I don't know if you saw the train that we brought in, the ACG Express, where we brought consumers and we took them to the wild, we call it.

and took them out on a trail run.

And it's been a really, really fun launch for us.

And I think it's done a great job of positioning the brand moving forward.

Yeah.

So I think a couple of things.

Number one, these moments, these sport moments are critically important to our brand and, frankly, to the industry.

They're tentpole moments.

Again, whether it's an Olympics, a Winter Olympics, a World Cup, a Super Bowl, an NBA All-Star Game.

And frankly, they're really, I think, galvanizing moments for our teams internally to make certain we show up at our best.

And we use those moments to take the relationships that we have with the world's greatest athletes

and translate that into coveted, beautiful, innovative product as only Nike can do.

And so these are critical moments for our company and for our brands.

And no question, they're the moments that can help create a halo over the business side of the sport as well.

No question.