Elliott Hill

So when we and by the way, it's not just trail running, it's the overall outdoor industry, if you will.

And there's no there's no question that consumers are there is a movement to getting outdoors and whether it's in China or Europe or the United States and

So we looked at the overall outdoor market and the opportunity that exists there.

And it is a there is some crossover, but it is incremental opportunity from a branding and positioning and a revenue perspective.

So we decided to go after that through the lens of trail running, which is a

a point of strength from us where we can bring innovation to the market and newness and freshness and decided to do it with the ACG brand because there is some awareness already around that brand and it has an attitude and that we think is new and fresh and it brings something different to the outdoor market.

So we're really excited about what ACG is going to do for us long term.

No question.

You will see us continue to invest in the ACG brand.

It's going to be around design, protection, attitude, innovation.

And you'll see us extend beyond trail running moving forward.

I think with anything it comes down to positioning and I'm really excited about where the team is going to take this brand.

We're going for the wild ones.

So you think about the outdoor world with a little bit of an attitude and a swagger.

with an element and an approach around design and innovation.

And so, again, I'm excited for what the team has come up with and the positioning and the opportunity that lies ahead.

No, I think that is a risk if we just showed up as the big bad Nike.

But I think this team, and if you were able to meet

the team that we've put on this, they live and breathe this space.

So they understand it deeply.