Elliott Hill

And we're trying to show up and without question in the most authentic way from an athlete perspective.

And we've signed some, as you've already pointed out, some of the greatest athletes.

And how do we bring something new and different

to the sport.

And I don't know if you saw what happened at Western States with Caleb shows up at the starting line.

It's over 100 degrees out and he's wearing, you know, the radical air long sleeve top.

People are looking at him like, are you crazy running in long sleeve?

But it's that but it's about performance and innovation that helped him obviously win the race and set the second fastest time.

So we're going to come at it through the lens of innovation, design and an attitude that I think is new, fresh and and

Frankly, I believe and we believe the outdoor consumer is ready for it.

Sure.

I think we're always on the offense.

We actually have a maxim that says, on the offense always.

And so the team's definitely approaching it from an offensive perspective and trying to make certain that we're coming with something new, fresh perspective.

And so far the consumer's responding extremely well to the product.

And it's not just an apparel conversation, the same thing in the, I don't know if you saw the Alpha Fly shoe that we also launched with the,

full length carbon plate and it's something new and different to the sport.

I think innovation with the athlete in mind has been at the heart of Nike

from day one.

And so, as I've come in, I am nurturing the design and innovation teams.