Elliott Hill

And we have one of the world's largest sports research lab, if not the largest sports research lab in the world, in the Nike Sports Research Lab.

You were able to see that.

And how we nurture those teams to dream and think and solve problems and then translate that into beautiful, coveted, innovative product that the consumer wants, needs, and maybe sometimes doesn't even know they need.

That's what I'm trying to bring to this role and to the team is to make sure they understand the importance of it and we nurture it.

I don't know if I can take credit for it.

So where that came from is Phil and his leadership team, you've got Martin here today, were sitting around thinking about the future and more importantly, what we need to do at this moment in time and always here at Nike.

yeah i guess i can confirm that is true that's uh one of the monsters coming out of that building and uh and frankly i love it i love the irreverence of it i like the attitude of it i like the commitment around it and i keep telling this team run i don't ask for forgive or for permission ask for forgiveness and they're bringing some really interesting things to the marketplace

You touched on Nike Mind.

That came out of the Nike Sports Research Lab.

This idea of how do you use neuroscience and reflexology, underfoot reflexology to get the athlete ready for their performance.

That came out of

The sports research lab and it has now launched into the consumer and there's been a tremendous demand for it.

It was selling.

I just only wish we would have made more, but it's selling out.

There's the consumers responding to it, not only from what it does for them from an innovation perspective, but aesthetically how how the product looks.

I think there's no question.

If you see where the stock we've held up over the 16 months, the focus on sport, the focus on growth.

Yeah.

They understand then the portfolio that we have, three strong brands, Nike, Converse, and Jordan.

The focus on sport and how we're segmenting each of the brands by sport, and then ultimately paying it off in 190 countries around the world is only Nike can do with the size and scale that we are.