Elliott Hill
๐ค SpeakerAppearances Over Time
Podcast Appearances
I love what the team's doing and repositioning the Converse brand around the idea of creators.
And there are creators, of course, in the world of culture, but they're also creators in the games that we play.
And in the case of basketball, there's probably no more special creator than C. Gilgis, not only in the way that he plays on the court, but the way that he shows up from a style perspective.
And from a Converse perspective,
I think we became very focused on the Chuck and you'll start to see us dimensionalize through basketball, through skate, and then of course the Jack Purcell, which is sitting out there as well.
So you'll start to see a more- So you're still investing in that brand?
No question.
So you'll start to see more of a broad approach to the Converx brand moving forward.
Yeah, I've heard the chatter and I've received even some of the phone calls, but no, we're committed to the Converse brand.
We see it as an opportunity to address a different consumer than is the core consumer at Nike or the core consumer at Jordan.
It's a separate and distinct consumer and it offers us a separate and distinct opportunity from a revenue and profitability perspective.
Yeah.
Well, I think any time that we come through with a new strategy and a new approach,
and a new leadership and dimensionalizing the brand, we're having to look to where we reposition resources.
And again, I'm excited about the strategy that we have in place and the structure that we're putting in place.
It's unfortunate and I'm empathetic to some of those teammates.
But yeah, we're having to reposition some where we put our resources as we move forward.
So here's what I'd say.
I think Nike is like a relay race.
And we have a saying that at Nike, there is no finish line.