Elliott Hill

What they bring from a body shaping perspective and then from a footwear perspective, what we bring to the table and the consumers responded.

We just launched last week here in Europe.

So we've now moved into Europe with it and had a great launch both in Paris and London.

So really excited.

Oh, I think in our world, you always have to keep our eyes and ears open and our minds open to potential partnerships.

Because I think the world and this collision of sport and culture is only going to accelerate.

And it's our responsibility to make certain that we keep the aperture wide.

There's no question that we will always run our brands and our businesses through the world of sport.

That is who we are.

That's what authenticates us.

That's what separates us.

That's what differentiates us.

So sport without question will be the driver of our business moving forward.

The Jordan brand was founded in the game of basketball.

And I think that the opportunity for the Jordan brand is to continue to dimensionalize through sport.

We're lining up those teams that I've talked about, those cross-functional teams against Jordan basketball, golf, which is true to who he is as a person.

It's one of his passions.

And so we have Jordan golf that also, by the way, had a really nice launch.

uh football and baseball played baseball and then of course streetwear so yeah we are pushing to dimensionalize the brand beyond uh just streetwear but also position it in sport and not just about footwear but also about peril i want to say on basketball for a second obviously jordan is just a singular figure that not only you know helped the nba but certainly helped nike

No question.