Elliott Hill

And that is the focus as we move forward, whether it's through running, basketball is obviously big there, football, tennis is on the rise.

And so you'll see us reposition the brand through the lens of sport.

And it's not just through product, but it's through the athletes and the stories we tell, much more local.

Another opportunity that we have is around the digital marketplace and making certain that we clean up the digital marketplace and then ultimately pay it off

in the market, in physical retail.

And again, I'm excited about what the team's putting in place and how we can move forward.

So, yeah, my first, just really quickly, story, my first slide that I put up when I walked out on stage October 14th,

was we're a sport company and we're a growth company and unbelievable applause in the room.

And so there was no question that we're focused on sport.

And yes, the story is true.

One of the first phone calls I made was to Roger Goodell and we have a long standing relationship and we're excited about the extension that we have in place.

Our brand showing up on the athletes, the teams and the leagues around the world, no question helps position us when we use those moments as our runways.

And how do we elevate and drive innovation and design and look and feel that we can then leverage across the entire portfolio

that we have of brands, different sports, and then footwear apparel accessories.

So critically important to the success of our company moving forward.

Yeah, I think the key is what separates us from any other fashion brand is sport, is innovation, is design, is the athlete.

And I think it's critically important that whatever we do and whenever and we do and we will go after the sportswear business, we do it through the lens of sport.

and the athlete and what the athlete wants needs not only on the pitch field court track but also how they want to show up from a lifestyle perspective off those you know off the field pitches etc um so yeah it's it is a big business it'll continue to be a big business but we are positioning it through the lens of sport we even call it nike sportswear yeah versus uh lifestyle or fashion

Yeah, that's gone really well.

The launches, I think the combination of our two brands and the understanding that we have around performance and innovation in terms of some of the materials