Ely Greenfield

Thank you.

Very excited to be here as a longtime subscriber.

Excited to be here talking to you guys.

Yeah, it's funny.

I think you're right that, you know, with what we showed on stage and what we announced this week, it really, you see that connection of all this coming together practically.

For us, it's not a new push.

I mean, it really is, you know, since we really turned our investments towards focusing on this new wave of Gen AI technology,

It has always for us been about, for our customers, for the creative industry, how do we take these amazing tech demos that everybody was seeing and make it actually something practical that they can use in their hands.

The ability to type a prompt and generate an image or a video and have it appear out of thin air is amazing.

But for our customers, what they need to figure out is how do they put that in their workflow and how do they make sure they bring their creativity and their craft and their

expertise to that and it becomes another tool in the tool chest.

So that's what our investment has been all along.

But yeah, I think you're right that with what we showed and announced in the past few days, it really is turning a corner where the independent investments that we've made in AI are starting to work their way up

into the rest of the platform and the tools and really starting to show up in workflows and use cases that make our customers go, I see how I can put that to work.

You know, what's great about this conference, we come to Max every year, and we've been doing it for, I don't know, 25 years, something like that.

We've always been showing off mind-blowing technology.

You can find over the decades videos of Max, and people talk about Adobe Blackmagic, and we have amazing researchers, and we're always very proud of that work.

But we come to Max and we show it, and every year there's one feature like that, which is in some ways the most...

boring, banal application of technology that the crowd goes nuts over.

Because these are people who live and breathe in these tools all day long, and the creative piece, that's what they love, and the boring management pieces, that's the stuff that, it's a major time suck for them.