Inside Adobe's AI Strategy with CTO Ely Greenfield
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What is the main topic discussed in this episode?
Well, hello, everyone, and welcome to The Neuron. I'm Corey Knowles, joined as always by our trusty writer, Grant Harvey. Hello. We're coming to you today from Adobe MAX 2025 in beautiful downtown Los Angeles, and we have an extra special guest. We're joined today by Eli Greenfield. He is the Chief Technology Officer and Senior VP of Adobe Creative Products, which puts him on top of the entire creative suite. And we're here to talk today about some of the great things they've had going and announced this week. Eli, welcome to The Neuron.
Thank you. Very excited to be here as a longtime subscriber. Excited to be here talking to you guys.
That's awesome. Well, you know, I noticed, I guess to start off, there was a real push, it seems like this week, toward practical AI and this idea that of maybe consolidation and interconnectedness a little bit between various tools, specifically with Firefly. How are you thinking of this kind of reimagination from a technological standpoint?
Yeah, it's funny. I think you're right that, you know, with what we showed on stage and what we announced this week, it really, you see that connection of all this coming together practically. For us, it's not a new push. I mean, it really is, you know, since we really turned our investments towards focusing on this new wave of Gen AI technology, It has always for us been about, for our customers, for the creative industry, how do we take these amazing tech demos that everybody was seeing and make it actually something practical that they can use in their hands. The ability to type a prompt and generate an image or a video and have it appear out of thin air is amazing. But for our customers, what they need to figure out is how do they put that in their workflow and how do they make sure they bring their creativity and their craft and their
expertise to that and it becomes another tool in the tool chest. So that's what our investment has been all along. But yeah, I think you're right that with what we showed and announced in the past few days, it really is turning a corner where the independent investments that we've made in AI are starting to work their way up into the rest of the platform and the tools and really starting to show up in workflows and use cases that make our customers go, I see how I can put that to work.
One of my favorite things yesterday was everybody was so excited about all the announcements, but the one that everyone just lost it over was when they talked into a chat agent and said, rename these labels for me, these layers for me.
You know, what's great about this conference, we come to Max every year, and we've been doing it for, I don't know, 25 years, something like that. We've always been showing off mind-blowing technology. You can find over the decades videos of Max, and people talk about Adobe Blackmagic, and we have amazing researchers, and we're always very proud of that work. But we come to Max and we show it, and every year there's one feature like that, which is in some ways the most... boring, banal application of technology that the crowd goes nuts over. Because these are people who live and breathe in these tools all day long, and the creative piece, that's what they love, and the boring management pieces, that's the stuff that, it's a major time suck for them.
It's a good grounding for us to remember application of this stuff to real world problems and to just the grunt work of applying the stuff in between the creative pieces. That's how we can serve our community most. So it's great to hear that applause and be like, oh, right.
OK, we've got to do more of that stuff.
That's right.
And there was a lot of those. I was particularly surprised by how practical and hands-on a lot of the tools were, where it's like, oh, I can see this being applied in creators' workflows every day. Because that was just one of them. There was also Harmonize, which seemed like that was a huge one. And then also, I don't know how long you've been doing this, but the one where now all of a sudden you can automatically map in Premiere the individual skater and the skateboard as two different objects.
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Chapters
5 chapters
1
What is the main topic discussed in this episode?
0:07–4:04
2
How is Adobe integrating practical AI into its creative tools?
4:04–12:12
3
What exciting AI features were announced at Adobe MAX 2025?
12:12–18:06
4
How does Adobe's AI philosophy balance creativity and automation?
18:06–29:03
5
What role does Firefly play in Adobe's AI strategy?
29:03–32:09
Speakers
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