Emília Chagas

problems when you deal with content.

It can be really messy for the content manager.

He has to poke so many shoulders to, oh, okay, what is the status of your content?

It's very messy for the content manager and we wanted to make it easier, right?

So we created content tools and launched it around July 2015.

We went beta, and then in January 2016, we moved from beta, and we've been growing since.

We haven't been.

I'm not sure.

We have a big dream for content tools.

We see this market opportunity right now for growing businesses.

Content tools is much similar to Percolate, New Spread, Contently, which are great tools for enterprise companies, but no one is offering a solution for mid-sized businesses, for startups, for growing businesses, and all of them really need a content marketing solution right now because, as I mentioned to you, content is the beginning of marketing.

Everyone is doing content.

but everyone is having trouble doing content.

We want to make it easier for the company manager.

Personally, all the founders together own 80% of the company.

Around that, yeah.

It's a little bit different because we have different parts in the company, so it's not exactly the same amount, but it's close to that.

Not right now.

All my ideas are focused around content tools, creating the best and most special product for content managers.

And I see so much we can still do.