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Emeric Ernew

๐Ÿ‘ค Speaker
187 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

So you can't start with zero.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

You got to start with something, especially when you're building a complex SaaS product.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

Our thing was that.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

That's a great question.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

We've been incredibly lucky that the initial shareholders that we had from the previous business eventually got cash problems of their own.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

And then when they had, we had cash in the bank.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

So we proposed them an exit and we basically bought them out like, you know, some of them like,

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

eight, nine years in.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

So like they've been with us for a long time, super patient and super nice.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

Um, and we basically bought them for, you know, a good chunk of money based on what they invested initially.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

They made a huge return, like 10 X kind of return.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

But for us at the time when we bought their three, four or 5%, it was a great deal based on the AR we were making at the time.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

So we were lucky.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

And what year was that when you executed that?

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

Um, most of them were 2017.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

Oh, got it.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

We bought them out.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

We bought the initial business angels that we got in, say, 2002 and four.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

We bought them in 2017 and we bought them for a good price for them.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

Good multiple that, you know, they didn't become millionaires.