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Emeric Ernew

๐Ÿ‘ค Speaker
187 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

But compare, you know, what they invested in the early days compared to what they got back was a pretty good return.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

Yes, no, yeah, less, less, less.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

Some of them were like, you know, 40, 30, 40,000.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

Probably the highest was 50,000.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

And, you know, the 50,000, we bought them out as close to 200,000.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

So like it was a good multiple for them.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

You know, you're touching on a great point.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

It all goes back to what's your motivation in life and what you want to build for yourself.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

You know, when we're young, we usually have big, hairy goals and we want to be the next Mark Zuckerberg.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

And as you grow up and you're facing the difficulties of launching a business, succeeding in business, and you get something, you start thinking, well, I'm pretty happy with a pretty decent salary and freedom.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

And, you know, the ability to lead my life and my business the way I want and still grow and take profit out of that.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

And Basecamp is a great example of a bootstrap company that got incredibly successful.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

And there are a lot of others that are not as successful but still get a lot of cash out of the thing.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

And more importantly, a lot of fun and pleasure, which I think is the key to everything.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

We're two co-founders, the CTO, Ben, and myself.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

He's been with me the whole time, 17 years.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

So he's been more patient than my ex-wife.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

So it's like the same thing.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

No, actually, it's only one third of the team.

SaaS Interviews with CEOs, Startups, Founders
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

Two third of the team is in Ireland, the U.S., Mexico, Brazil, Slovakia, Malaysia, Philippines.