Emeric Ernew

And we're also leveraging that in a lot of influencers, you know, marketing tactics and stuff.

But again, it takes a lot of time and I'm not patient enough to wait for 18 months from now to, you know, to grow my business.

So we're going to do a lot of other different things, less organic.

I mean, more that we have control that can be considered growth levers, right?

uh, you know, running webinars with partners.

We're working on a lot of stuff right now to build a lot more webinars.

And I know you're a big fan of webinars and you've, you've built a great business with webinars.

We've never done any of that.

And now we're going to, we're going to try that.

So I want to, I want to, I want to get growth levers and, and this is going to be one of them.

We're going to, we're, we're trying AdWords right now, 6,000 a month, just to test it out, just to see if it can work for us.

Um, to be honest, are you doing conference sponsorships at all?

This is not something that's very easy to measure.

So I don't see that.

I don't look at that as a growth lever.

And I'm really into finding some growth levers that I can actually push or pull.

Scale.

Yeah, scale moving forward.

My favorite business book is called extreme ownership.

Yeah, well, I used to say none.