Emeric Ernew

I would love that.

The only barrier would be to pay someone more money.

I would pay that person more money right now.

You got to find the right people.

And that's super hard to find.

And then you have to execute the right strategy, which sometimes you succeed at.

Sometimes you don't.

And honestly, content marketing works great, but it works slow.

So we have a lot of content marketing experiments that we've started that are starting to produce results, but they will probably be at their full speed in 12 or 18 months.

Name one.

The social media lab that we launched four months ago, it's basically us doing tests on social media on any kind of topic you'd like to test on social media.

You can give it to us and we're going to test it.

We're going to basically spend a week or two weeks running the test.

gathering the data, writing about the result.

We have a podcast about this.

And I made the math on the cost of that.

And every blog post is costing us around $2,000, $2,000 to $2,500 per post.

Just to give you an idea, on our regular blog post, the one we've been having for five years, an average blog post costs us between $200 and $250.

So it's like 10 times more.

So it's a big bet and I'm convinced it's going to work out and I'm convinced it's going to produce results.