Emilia Terzon

Music and more.

And I'm Amelia Terzon, one of the ABC's business reporters.

Yeah, so Carrington, I was on the media briefing call with Amanda Bardwell, the CEO of Woolworths, this morning, and I was pretty, I wouldn't say shocked, but I was quite amazed at the strength of the conversation, the real warning that Amanda Bardwell was making on pricing.

As you noted, they've decided to freeze the price of 300 home brand products that they sell, everything from grocery items to nappies we've seen.

But these comments around the inflation, there was a warning from Amanda Bardwell that this inflation will take up to 12 months to ride out.

And that really does match up with what I've been hearing reporting on the economic shocks on the inflation from the oil shock.

I actually have spoken to some fast-moving consumer good brands, as we call them, things that are packaged, about what they're going to do with inflation.

And as Amanda Barwell noted on the call, if you're a fresh fruit or vegetable supplier at the moment, you have pretty constant and dynamic conversations with the supermarkets about pricing.

But if you're one of those brands that sells –

like lipstick or something like that's packaged, you don't always negotiate your pricing that regularly, which would make sense to me why this is going to take so long to play out.

As brands just go, we just can't absorb this anymore.

We have to have this hard convo with the supermarket.

So that's why it's going to take a long time to drag out, unfortunately.

It's interesting, Carrington.

I was actually at a fresh produce market yesterday interviewing greengrocers and punters as the inflation data was coming out.

And they were saying things to me that we weren't seeing in the inflation data yesterday, but they were saying things that Amanda Barbwell said on this call.

Carries are going up.

Bread's going to go up.

So many things.

Exactly.