Emilia Terzon

So fresh fruit and veggies, dairy, which Woolies has announced a price rise for consumers on home brand milk.

Those sorts of things, because they're farmed, they're fast turnaround products.

As Amanda Barwell noted on the call, there's those really regular conversations with fresh produce suppliers.

But things like lip balm or things like packaged cake mix are

The negotiations, in my understanding, with those sorts of suppliers aren't quite as regular.

And so it will be up to those suppliers and the supermarkets to have these difficult conversations as the year goes on of, I've just had the container price go up by $0.04 because of the rising price of resin or this has made my product go up this much on my margin.

And it's interesting, Carrington, because I sat in on –

Woolies rivals court case recently with the ACCC Coles over the alleged fake discounting.

And that was a really intriguing insight into how negotiations happen between suppliers and the supermarket.

And the conversations they're having, the processes they go through to get a price rise.

Also, as we allegedly heard, the processes that they go through to RRP price rise and then bring it down again with a discount.

All of this sort of stuff is going to play out in this supermarket supply chain for the rest of the year.

And Woolies currently.

Exactly.

Woolies is in court today with the ACCC closing submissions.

Profits are rising, but we're not going to gouge you.

Yeah.

So Amanda Barbwell specifically said this on the media briefing.

We recognise that during the last inflationary cycle, we could have done things better.

And it's interesting, isn't it?