Emily Cole

I mean, it's very simple.

Our North Star is fans first.

What takes care of fans?

We focus on them, the long-term fan, over short-term profits.

And so when you look at it with that lens, it's very easy to leave that money on the table because that's not who we're serving.

We're not serving the corporate sponsorships who want a big return on having a huge billboard.

That's not who we're taking care of.

We're taking care of the everyday fan, the family who's coming out to the ballpark.

And so when you think about it like that, with that lens, it's actually a very simple decision, a very easy decision for us on what to say no to and what to focus all in on.

We have failures all the time.

I mean, I think that's one thing that people see, you know, they look at it and they're like, oh, overnight success.

Or they look at it and they see the big, shiny headlines now.

But it's only because we've had hundreds and hundreds of failures that have led us to the things that do work.

Some of my favorite ones, well, Slash the Lens Spun Night, I mentioned earlier, but that was a failure, I will say, because it was a very inappropriate night.

He spins it and makes it positive.

But we had the human pinata where we dressed somebody up in a pinata costume and we had little kids hit them with plastic bats and they had to throw candy.

We had the horse head race where we put kids in horse head costumes and they were supposed to like trot around the bases, but the horse heads were so big that they couldn't see.

So they ended up at the outfield.

We were like herding these children horses off the field.

The crowd must have loved that.