Emily Cole

We don't have a responsibility of certain metrics that we have to hit.

Well, and you can go into the cadence of the actual week and the idea sessions and everything.

But I do think that one thing that's worth mentioning is that people think that it's all his ideas or it's all the creative department ideas.

But one thing that we've really focused on is enabling everybody in the company to come to the table with ideas.

And so it's not just the creative department that's coming up with the ideas every day.

There are hundreds and hundreds of people on staff and they're all doing this.

All the players, they're coming up with ideas for their own walk-ups and their own celebrations.

And so when you have 150 people who are playing on the field every night, but they're also coming up with the ideas, that helps this train keep going with new ideas every night.

And when he says we're testing 10 to 15 things at every game, it's only possible because you have hundreds of people offering up ideas.

Well, I would just say that we continue to get our answers from our fans.

They're continuing to show interest.

Our interest list is growing every year.

Again, that's who we're answering to.

And so we are trying to keep the game fun and exciting and give them different things.

But

That's the lead indicator for us is if there are more people interested in coming or at least watching the event.

I will say it's not only live.

Live is a totally different experience, but there are so many people who are tuning in and watching through the broadcast now.

But all of those numbers are proving to us that this is something people want to watch.

And when they watch from the East Coast game and then they switch over and they start watching the West Coast game, I mean, those are things that are proving to us that this is something that people are invested in and they are becoming...