Emily Cole

Fans of multiple teams in the league, which is interesting because in normal sports, you are a diehard Eagles fan or you are a diehard Cowboys fan because your grandfather was.

And for us, we're seeing that people are fans of the party animals and the Texas tailgaters because they grew up in Texas, but now they have a party animal vibe, right?

Yeah, yeah.

It's fun for us to see that people are investing in it in multiple ways.

They're buying merchandise from multiple teams.

They're going to see us in multiple cities.

They're watching the broadcast in different time zones.

Those are the indicators to us that show that we're at least on the right path.

Not that we haven't figured out, but that we have a product that people are willing to watch.

Daily zero consideration.

No, I think that that is, again, one of our superpowers is that we've been able to just stay very simple in our focus.

It is the fans in our area, in our domain.

That is who we're going after.

We are not trying to disrupt other sports or do these other wild things right now.

We're not trying to go to the moon quite yet.

That's a joke in our company.

But we're just, we're very focused on what we have in front of us.

Jesse always says that we are just in the first inning, and I do believe that, but we are very focused on where we are.

I was going to say, we studied the Green Bay model a little bit.

Oh, there you go.