Emily Keegin

Yeah, is the takeaway.

100%.

I mean, I think what we're seeing over the last few days coming out of Minnesota, the ice shooting in Minnesota, what we're looking at are real video and real photographs.

And we are having conversations about how to understand those images.

And we're seeing a country divided on what they're seeing.

I mean, I think we have a real opportunity for legacy media to be the place where you go to find real trustworthy information.

What these organizations have in place are teams of people dedicated to verifying images and facts.

And when we are

scrolling, having their icon next to an image or next to a piece of information is helpful in verifying it as real.

But I think that one of the things that we should remember is that these, what we're really focusing on here are how images and

text come across through tech platforms, namely social media, right?

We're talking about what happens when we're looking at the news or entertainment through Instagram X threads, right?

And

Those three tech platforms have been built around images and the trafficking of images.

And they've done very little design work to help make sure that the person who is looking at that image can understand what they're seeing.

And print media has spent a long time figuring out how to make sure that when they print an image, the person who's taking that image in can properly read it.

An image is very slippery.

And the way that we understand the world through photography is not actually usually what's inside the frame, but how it's contextualized with text and design around the frame.

And none of those three platforms has done any legwork to make sure that those images are being held properly for the viewer to understand what they're looking at.

And now AI is here and they have a lot of work to do.