Emily McDonald

Like, hey guys, go outside in the morning, get your sunlight.

Just like different little things.

And my friends were like, Em, this is really helpful.

Can you keep posting this stuff?

And then eventually one of my friends was like, Em, you gotta be posting this on like Instagram or TikTok.

Like this is so helpful.

You gotta be posting videos about this.

So that's how I started creating content.

And even then when I was doing it, I was in my PhD fully still on that journey of I was studying drug addiction.

And so I just didn't like it was never trying to be a content creator.

And so with that being said, though, the reason I was creating content was because I genuinely wanted to share the things that helped me that were I was excited to share and say.

And I found that on this journey of creating content.

I remember when I first started out, someone asked me, how are you going to monetize that?

And I had to take a break because it shifted me into a different state where I was doing it for some outside pressure or reason, and it took all the joy out of it.

And I've noticed when the joy is removed from my work, my work doesn't perform nearly the same.

And so for me, when it comes to creating content, I create content when I'm excited about an idea, when I'm excited about sharing things.

And as long as I keep my energy right and I'm filling up my own cup and taking care of myself, regulating my nervous system, the ideas will continue flowing and I'll keep having content to specifically consistently put out there.

But that's sort of, you know, on this kind of idea of, you know, harmonious passion versus obsessive passion and being driven by love or by fear.

I have found that every single time I shift into being driven by fear, like something goes wrong.

I don't know.