Emma Coombe

We know that a strong personal leadership brand can be a powerful differentiator, but leaders aren't spending enough time crafting their brand. We found that 74% of CEOs said that they spend too little time on themselves. And no doubt this statistic applies to a broader cohort of leaders. How would you define a personal leadership brand?

And Jenna, it's really interesting. Somebody actually said to me only today that 60% of who you are is what people say about you when you're not in the room. 20% is what you do. 20% is what you say about yourself. But 60% is exactly what you're saying when you're not in the room. And that can obviously be in the virtual world as much as in the real world.

And Jenna, it's really interesting. Somebody actually said to me only today that 60% of who you are is what people say about you when you're not in the room. 20% is what you do. 20% is what you say about yourself. But 60% is exactly what you're saying when you're not in the room. And that can obviously be in the virtual world as much as in the real world.

And Jenna, it's really interesting. Somebody actually said to me only today that 60% of who you are is what people say about you when you're not in the room. 20% is what you do. 20% is what you say about yourself. But 60% is exactly what you're saying when you're not in the room. And that can obviously be in the virtual world as much as in the real world.

To talk further on this point and to uncover some of the benefits when a leader takes control of their leadership brand, we'd like to introduce Shun Lim, Leadership Advisor in Russell Reynolds Associates Singapore office into the conversation. Shun, welcome to the Leadership Lounge. Thanks Emma, really glad that I could make it and I'm really glad to be here.

To talk further on this point and to uncover some of the benefits when a leader takes control of their leadership brand, we'd like to introduce Shun Lim, Leadership Advisor in Russell Reynolds Associates Singapore office into the conversation. Shun, welcome to the Leadership Lounge. Thanks Emma, really glad that I could make it and I'm really glad to be here.

To talk further on this point and to uncover some of the benefits when a leader takes control of their leadership brand, we'd like to introduce Shun Lim, Leadership Advisor in Russell Reynolds Associates Singapore office into the conversation. Shun, welcome to the Leadership Lounge. Thanks Emma, really glad that I could make it and I'm really glad to be here.

So Shun, why do you think it's important for leaders to develop their personal brand and what are some of the benefits when they get it right?

So Shun, why do you think it's important for leaders to develop their personal brand and what are some of the benefits when they get it right?

So Shun, why do you think it's important for leaders to develop their personal brand and what are some of the benefits when they get it right?

I think that's a great point, Shun, and demonstrates the importance of knowing your purpose and effectively communicating it. So when we think of a strong personal leadership brand, it's like a well-crafted story. It has depth and resonates with the audience. But Shun, what exactly goes into creating this narrative? What are the key elements that make up a strong personal leadership brand?

I think that's a great point, Shun, and demonstrates the importance of knowing your purpose and effectively communicating it. So when we think of a strong personal leadership brand, it's like a well-crafted story. It has depth and resonates with the audience. But Shun, what exactly goes into creating this narrative? What are the key elements that make up a strong personal leadership brand?

I think that's a great point, Shun, and demonstrates the importance of knowing your purpose and effectively communicating it. So when we think of a strong personal leadership brand, it's like a well-crafted story. It has depth and resonates with the audience. But Shun, what exactly goes into creating this narrative? What are the key elements that make up a strong personal leadership brand?

That's exactly right, Shun. And you can see these traits in many successful leaders today. Knowing your values in particular is key to not only starting to develop and hone your personal brand, but also to your long-term success. And Shuna, our research found 95% of leaders said having a clear sense of their personal values was important in preparing them for their current leadership roles.

That's exactly right, Shun. And you can see these traits in many successful leaders today. Knowing your values in particular is key to not only starting to develop and hone your personal brand, but also to your long-term success. And Shuna, our research found 95% of leaders said having a clear sense of their personal values was important in preparing them for their current leadership roles.

That's exactly right, Shun. And you can see these traits in many successful leaders today. Knowing your values in particular is key to not only starting to develop and hone your personal brand, but also to your long-term success. And Shuna, our research found 95% of leaders said having a clear sense of their personal values was important in preparing them for their current leadership roles.

When I think about a leader who really has, to your points, clarity, congruence and consistency, Richard Harpin comes to mind, who is the founder and chairman of HomeServe, an international home repairs and improvement business that he founded from nothing, a £10,000 investment into a £4.1 billion revenue business in 2023.

When I think about a leader who really has, to your points, clarity, congruence and consistency, Richard Harpin comes to mind, who is the founder and chairman of HomeServe, an international home repairs and improvement business that he founded from nothing, a £10,000 investment into a £4.1 billion revenue business in 2023.

When I think about a leader who really has, to your points, clarity, congruence and consistency, Richard Harpin comes to mind, who is the founder and chairman of HomeServe, an international home repairs and improvement business that he founded from nothing, a £10,000 investment into a £4.1 billion revenue business in 2023.

I feel Richard has developed an incredibly clear narrative across multiple platforms. He writes a column in the Sunday Times business section. He's a very active voice on LinkedIn, and he's the author of a book.