Emma Coombe

I feel Richard has developed an incredibly clear narrative across multiple platforms. He writes a column in the Sunday Times business section. He's a very active voice on LinkedIn, and he's the author of a book.

I feel Richard has developed an incredibly clear narrative across multiple platforms. He writes a column in the Sunday Times business section. He's a very active voice on LinkedIn, and he's the author of a book.

And all of his communication, whether on LinkedIn, in his articles, or through other means, is really consistent about his desire to support growth, to support entrepreneurs, and to share the lessons that he's learned. I'd now like to welcome Amy Sissons into the conversation. Amy is Chief Marketing and Communications Officer at Russell Reynolds Associates and Executive Producer of Redefiners.

And all of his communication, whether on LinkedIn, in his articles, or through other means, is really consistent about his desire to support growth, to support entrepreneurs, and to share the lessons that he's learned. I'd now like to welcome Amy Sissons into the conversation. Amy is Chief Marketing and Communications Officer at Russell Reynolds Associates and Executive Producer of Redefiners.

And all of his communication, whether on LinkedIn, in his articles, or through other means, is really consistent about his desire to support growth, to support entrepreneurs, and to share the lessons that he's learned. I'd now like to welcome Amy Sissons into the conversation. Amy is Chief Marketing and Communications Officer at Russell Reynolds Associates and Executive Producer of Redefiners.

She's based in our New York office. Amy, welcome to the Leadership Lounge. We're really excited for you to share your insights on this topic. Thank you. It's great to be here. Amy, we've spoken about how important it is for leaders to spend time defining their personal leadership brand. But when it comes to activating their brand in the market, what's your advice for leaders?

She's based in our New York office. Amy, welcome to the Leadership Lounge. We're really excited for you to share your insights on this topic. Thank you. It's great to be here. Amy, we've spoken about how important it is for leaders to spend time defining their personal leadership brand. But when it comes to activating their brand in the market, what's your advice for leaders?

She's based in our New York office. Amy, welcome to the Leadership Lounge. We're really excited for you to share your insights on this topic. Thank you. It's great to be here. Amy, we've spoken about how important it is for leaders to spend time defining their personal leadership brand. But when it comes to activating their brand in the market, what's your advice for leaders?

Wow, Amy, that's some quite bold things that you've raised there. Absolutely fascinating. And if you feel that content writing isn't your strong suit and your time strapped, I can see that some of these tools, if used correctly, could be really helpful. And actually, this podcast has really helped me to think about different topics and how and where to share my perspectives.

Wow, Amy, that's some quite bold things that you've raised there. Absolutely fascinating. And if you feel that content writing isn't your strong suit and your time strapped, I can see that some of these tools, if used correctly, could be really helpful. And actually, this podcast has really helped me to think about different topics and how and where to share my perspectives.

Wow, Amy, that's some quite bold things that you've raised there. Absolutely fascinating. And if you feel that content writing isn't your strong suit and your time strapped, I can see that some of these tools, if used correctly, could be really helpful. And actually, this podcast has really helped me to think about different topics and how and where to share my perspectives.

But I'm also conscious that it's a journey. There's more I could be doing. I'm sure I could bring more of a personal angle into it, but it It takes time and obviously you don't want to distract from the professional persona that's central to what you're typically doing on platforms like LinkedIn.

But I'm also conscious that it's a journey. There's more I could be doing. I'm sure I could bring more of a personal angle into it, but it It takes time and obviously you don't want to distract from the professional persona that's central to what you're typically doing on platforms like LinkedIn.

But I'm also conscious that it's a journey. There's more I could be doing. I'm sure I could bring more of a personal angle into it, but it It takes time and obviously you don't want to distract from the professional persona that's central to what you're typically doing on platforms like LinkedIn.

Amy, on the point of activating your brand in the market, how much of what you share should be personal from your point of view?

Amy, on the point of activating your brand in the market, how much of what you share should be personal from your point of view?

Amy, on the point of activating your brand in the market, how much of what you share should be personal from your point of view?

I think that's such an interesting way of framing it, Amy, for leaders who might be unsure of what to share besides who they are in their role or their function. It helps you to rethink beyond your corporate persona, but make sure that it's all tied into some consistency around your values and your purpose.

I think that's such an interesting way of framing it, Amy, for leaders who might be unsure of what to share besides who they are in their role or their function. It helps you to rethink beyond your corporate persona, but make sure that it's all tied into some consistency around your values and your purpose.

I think that's such an interesting way of framing it, Amy, for leaders who might be unsure of what to share besides who they are in their role or their function. It helps you to rethink beyond your corporate persona, but make sure that it's all tied into some consistency around your values and your purpose.