Emma Gillespie

That's a significant development, right?

Because it's the trademark application that really kicked this thing off in terms of, you know, escalating up a notch.

So what has Patagonia said about that?

Has it responded?

That's interesting because obviously Patagonia was around for some time before becoming embroiled in this legal battle.

There was possibly a time when Patagonia celebrated the fact that there was a drag queen kind of parodying their brand and sharing similar values and putting them out to a big audience.

They were at least okay with it.

But both sides essentially have drawn a line in the sand.

Yeah.

The brand is pushing ahead with this legal action.

Yeah.

The drag queen is saying she's not going to stop selling merch.

Yeah.

What's going to happen next?

Certainly seems to be updating pretty quickly after so many years of kind of not a lot.

Yeah.

Lucy, that was a really fascinating and complicated one.

Thank you for breaking it down for us.

It's tip it time.

Lucy, I'm delighted to bring you one of the weirdest stories I've seen this year.