Emma Grede

And I remember like dreaming of coming up with an idea.

Sadly, I didn't have the type of mother that would give that

two seconds of thought, nor could she.

But I think it's kind of amazing that she would pitch that type of thing to you.

And the idea that you could bring this brand to life is amazing.

I said brand Beckham, not you, because I know you don't think about it in that way.

But this feels like an extension to your world and to your brand, like to have your kids involved in what is like your family empire.

So are there imminent plans for this brand to come out or do I just have to hold my breath and wait?

We'll just have to wait and see.

People often ask me what to try first from Skims.

And lately, my answer has been Everyday Cotton, our newest intimates fabric and one of the easiest places to start.

Most cotton intimates fall into one of two camps, super soft but flimsy or structured and stiff.

Everyday Cotton is a version we wanted to exist.

It's soft and breathable in the way only cotton can be, but built with real structure, so it actually holds up to a full day.

The triangle bra is the piece I keep coming back to.

Paired with the hipster, it's the kind of set that disappears under clothes.

No adjusting, no thinking about it, you just put it on and you're done.

That's the test for me.

You shouldn't notice what's closest to your body, it should just work.

What sets Everyday Cotton apart is the simplicity.