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Aspire with Emma Grede

What You Don’t Know About the Beckham Brand

05 May 2026

Transcription

Transcript generated automatically by AI and may contain errors.

Chapter 1: What is the main topic discussed in this episode?

0.942 - 20.537 Emma Grede

I am so excited to share my debut book with you all, Start With Yourself, which is available now. You might have seen the headlines. You might have seen the social. But this book is exactly what I intended, a conversation that will make you think. And it's a blueprint for anyone who wants success without the toxic positivity. Start With Yourself is about self-reliance.

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20.517 - 39.015 Emma Grede

leadership because wherever I go, women ask me how I got to where I am. But what you really want to know is how you can get there. So I'm doing what I do best, sharing and never gatekeeping what's worked for me in the hope that you can borrow from a philosophy that has served me so well. The truth is I'm not an expert.

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Chapter 2: What challenges did Victoria Beckham face when entering the fashion industry?

39.075 - 59.521 Emma Grede

I've just lived it. I've made the mistakes. I've had the failures and I've learned what actually works. It takes a lot. It takes the most. And this book is for anyone who's tired of feeling like a passenger in their own life. It's about taking responsibility for your thinking, managing your emotions and getting clear on your ideas and then knowing your next step.

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59.882 - 77.986 Emma Grede

It's about picking yourself up after failure, being accountable, but also forgiving yourself, pushing for wins and never, ever apologising for your ambition. It's also about challenging the rules that you've been told. There is no perfect time. Balance isn't the goal. Alignment is. And there's nothing wrong with you wanting more.

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78.386 - 94.028 Emma Grede

I'm precisely sure that the reason I've been so successful is so I can share it with you. Start with yourself. My debut book is available now. Visit emagreed.com to purchase the book. Also available on Amazon, your favorite audio platforms, and all good bookshops.

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104.487 - 116.864 Emma Grede

You will not want to miss this week's episode of the Aspire podcast with the one and only Victoria Beckham, who is finally, after all these years, running the type of business that she dreamed of. But it didn't come easy.

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Chapter 3: How did Victoria Beckham rebuild her brand after losing control?

116.944 - 133.768 Emma Grede

And what's exciting about today is that Victoria has real honesty about what it actually took and the failures that she come across along the way. Stay tuned. You are going to hear her story like never before. And my darlings, please don't forget to like and subscribe.

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137.275 - 157.04 Emma Grede

I talk a lot on Aspire about making your money work harder, and Built is one of the smartest examples I've seen of that in practice. They've figured out how to turn your rent, which for most people is their single biggest monthly expense, into points you can actually use to ward things like flights, hotels, Lyft rides, Amazon.com purchases, and so much more.

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157.541 - 177.842 Emma Grede

They have exclusive benefits with more than 45,000 neighborhood partners, and they just started letting you earn on mortgage payments too. Built members also get access to a concierge service that books restaurant reservations, fitness classes, and helps you find new local spots. This feels less like a perk and more like a smart upgrade to how you live in your city.

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178.424 - 208.305 Emma Grede

So if you're someone who thinks intentionally about your expenses, this is worth looking at. Join the membership for where you live at joinbilt.com slash Emma. That's J-O-I-N-B-I-L-T dot com slash Emma. Make sure to use our URL so they know we sent you. Victoria Beckham, welcome to Aspire. Thank you so much. I have to tell you, I am so excited to have you here.

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208.326 - 224.86 Emma Grede

I flew in specifically so that we could do this interview and I've told you already, you were my top five Five guests. When I started this podcast, I wrote a list and I was like, I really want Oprah and I really want Michelle Obama. And you and David were both on that list.

Chapter 4: What role does David Beckham play in Victoria's business journey?

224.94 - 227.885 Emma Grede

And I am beside myself that you're here today.

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227.986 - 228.226 Victoria Beckham

No.

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228.266 - 230.29 Emma Grede

I bet you say that to everyone, Emma.

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230.51 - 230.671 Victoria Beckham

Come on.

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230.691 - 236.642 Emma Grede

I do not. I've filmed many, many podcasts. I really don't. I'm really honest about it. Listen, I'm still waiting for Oprah. Like, let's tell the truth.

236.662 - 238.925 Unknown

And David Beckham. I'm so sorry. You just got me.

238.945 - 257.108 Emma Grede

I mean, TikTok. Hello, David. No, I really don't say it to everybody, but I have been a fan for the longest time. You know, I grew up in London. I was born in the 80s. And the Spice Girls in my childhood was, I cannot tell you, and I know you hear this all the time, so pivotal. And for...

Chapter 5: How has Victoria Beckham's perspective on guilt evolved?

257.088 - 277.809 Emma Grede

Many obvious reasons. Everybody wanted to, you know, label me a scary spice. And I was like, babes, I'm posh spice. I am posh because of the Gucci and the whole thing. And I am just beside myself. You have been just someone I've looked up to and admired for the longest time, specifically for your career, post your music career. And so I cannot wait.

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277.989 - 295.818 Victoria Beckham

Well, thank you. Honestly, that means so much. I have to say, I'm a huge fan. I mean, I listen to every single one of your podcasts. I really do. And honestly, I find you so inspiring. Everything that you have achieved is incredible. So I'm super excited to be here and chat with you.

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295.998 - 328.739 Emma Grede

Honestly, the feeling is mutual. And listen, I've got so many questions, so I'm going to jump right in because you are coming off the back of a show and the reviews have been incredible. I think Thank you. Do you know, I feel great.

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Chapter 6: What legacy does Victoria Beckham want to leave for her children?

329.3 - 347.934 Victoria Beckham

My business has been, gosh, it's been a rollercoaster ride. And I touch on that in the documentary. You know, I was in the Spice Girls. And by the way, you look just like Posh Spice. You're looking very posh today, Emma, I have to say, very posh. I mean, I just got this little, you know, Victoria Beckham thing. that they say. Casual, where you look beautiful.

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348.215 - 354.285 Victoria Beckham

I was in the Spice Girls for four years and I'm so appreciative of my time with the girls.

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354.385 - 356.008 Emma Grede

Was it only four years?

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356.028 - 381.707 Victoria Beckham

It was four years. That's unbelievable to me because it feels like it could have been 14 years. Exactly. It was such a short amount of time and it was so great. And I love the girls. So thankful and appreciative of all of them and what we achieved and the fans. But I've been so defined by that four-year period. And I've been in fashion for 20 years. And the business has been through so much.

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381.727 - 384.852 Victoria Beckham

It has been nothing short of a rollercoaster ride.

Chapter 7: How does Victoria Beckham balance her career and family life?

384.952 - 412.476 Victoria Beckham

So... When you say to me, how do I feel now? I feel great now because, you know, I've been in the red for a long, long time. I'm in the black. We're profitable. I don't want to go back there. No. I don't. It's been a fun ride. But finally, as an independent brand, you know, to be able to say we are profitable and now I can start building the house that I've always dreamed of is very exciting.

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412.456 - 433.097 Emma Grede

It really is exciting. And I love the honesty there because I feel like certainly for this show, so many young founders and entrepreneurs listening. And what I really appreciated in the documentary was that level of honesty about how hard it is, seemingly even for somebody like you, which I know actually has no bearings on real success and real longevity.

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433.537 - 447.47 Emma Grede

I wanted to ask you though, before we dig into the business side of things, what actually drives you right now? Because despite only being four years, you are literally one of the most famous women in the world. And I'm imagining you're not hard out for a bit of money.

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447.57 - 456.418 Emma Grede

And so I really want to know where's the ambition come from and actually what is driving the level of dedication that we saw in that documentary to your business?

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456.398 - 462.066 Victoria Beckham

I love empowering women through fashion and beauty. I love the industry.

Chapter 8: What insights does Victoria share about the beauty industry?

462.106 - 491.228 Victoria Beckham

I've learned my craft and I'm very, very ambitious. You know, you said, how do I feel now? I feel a level of contentment, but that doesn't mean I'm not dreaming bigger than I ever have done before. And so I'm excited that after all of the struggles, finally, you know, being in the position I'm in now, I can now really start building. And I see so much opportunity in both fashion and beauty.

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491.268 - 494.935 Victoria Beckham

We know the appetite is there. And so now is the fun part.

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495.275 - 506.875 Emma Grede

Oh yeah, now is the fun part. What is it that you're building towards when you look into the future and you think about what you're capable of and what your brand is capable of? What are you aiming for at this point?

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506.855 - 531.54 Victoria Beckham

You know, for me, this has never been a vanity project. This has always been a true passion. You know, it's about creating ultimately the best in class. So ultimately what I want to build is a legacy brand. It's always been about the why. of everything I do, not just the brands, but the product itself. You know, why am I doing this? No one needs more stuff.

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531.64 - 541.536 Victoria Beckham

For the sake of stuff, it's got to be good. It's got to be ultimately what I desire, what I can't find. And it's got to have a point of view.

541.516 - 559.276 Emma Grede

Do you remember a time when there was this perception shift? Because I think it certainly wasn't easy for you coming into fashion and being taken seriously, despite the insane and amazing outfits that we all loved. You starting a fashion brand was hotly questioned, contested, you know, in the media.

559.476 - 564.942 Emma Grede

What was the moment for you when everything fell into place and it was like, they're taking me seriously now?

565.63 - 591.452 Victoria Beckham

Do you know, I suppose I'm always going to be mindful of preconceptions because of my background. You know, I came from the music industry, married to a footballer, stepping into a fair. And I was so aware of that, but I didn't listen to the noise. You know, I stayed focused. I knew what my purpose was. I knew what my dreams were. And

591.432 - 613.626 Victoria Beckham

The first collection that I showed, which was 10 dresses in 2008, I had a hotel suite in New York. I did it in a really, really humble way. I didn't know which way that was going to go. I didn't know what people were going to think. Like I said, I was so aware of the preconceptions, but right from the beginning, people were surprised at the

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