Emma Grede

It removes the friction at the moment of purchase, which means fewer abandoned carts and more completed orders.

And those small details add up.

That is why I use Shopify.

It's the platform we run Good American on and it's the same platform I trust anytime I'm building something new.

They keep adding capability without making the platform more complicated.

So whether you're testing an idea or scaling something serious, Shopify is where you build it.

Go to shopify.com slash aspire to get started now.

There's a reason everyone gets a little obsessed with golden hour.

The warm light, the soft edges, the way everything looks more flattering and a little more cinematic.

It's the most universally beautiful moment of the day.

And for summer, Macy's fashion experts have built a whole style trend around capturing that feeling.

They're calling it golden hour glow.

It's inspired by the warmth of a Mediterranean summer.

Warm neutrals, vacation-ready prints, soft metallics, embellished details that catch the light just right.

The pieces aren't loud, they're luminous.

Statement linen sets that feel polished but relaxed, gold-accented bags and sandals, layered necklace sets that arrive ready to go with one clasp.

If you want the look to land on your face too, Macy's Beauty Advisors are highlighting the Guerlain Terracotta Healthy Glow Bronzer as the finishing touch.

It's a blend of bronzer, blush and highlighter with six shade combinations to find one that is just right for you.

Shop the Golden Hour Glow Collection now at macys.com or in store.

I'm trying to understand where the company kind of is now.