Emma Grede

I am so, so excited to get into this chat today because if I know anything about you, it's that you don't hold back, my love.

You don't.

Well, don't here.

That's not why we have you here.

I'm like, dang, am I in trouble, Emma?

Absolutely not.

Quite the opposite.

All I need you to do is just tell the truth and you're going to make all my dreams come true today.

It's all I can do.

I love it.

Jackie, you have been in the content creator business for 17 years.

I really want to know what's changed most about Jackie over the years.

I'm changing my question number two already because I, first of all, I didn't expect you to say that.

But as someone who's built their career, you know, primarily and in the beginning on being an influencer, like, you know, your whole thing is that you're authentically you, that we're getting to know you.

So how have you managed to lock a part of you away?

I think you're right.

I mean, it has been your job for the longest time, but obviously algorithms change, right?

And your relevance has really remained.

And so how have you managed to stay relevant for 17 years?

That became part of your niche.