Emma Grede

It's so funny.

Oh, my God.

So I like some at some point in my career, I went and I got a job and the chairman of the company did a reference check on me.

And my previous boss said she's very, very ambitious in that very dismissive way.

Yeah.

and um and I remember then thinking wow that's wild that like my like female boss would frame it in that way that my ambition was to be you know dismissed and looked down on and I thought wow like that's something you better keep in check and I thought that for about 30 fucking seconds and I moved on I was like what are we talking about here I was like

That's not going to work for me.

Oh, yeah.

Absolutely.

And also a mentality of how to behave, right, that I think is almost like the foundation of the way that I do business today.

Because when you grow up in East London, you learn to tell the truth.

Yeah.

You learn that your word is king.

You learn that what you say has implications and it matters.

And you also learn that you need to be trusted, like you need to be someone who is trustworthy.

So when I think about what it means to be in business now, it's like all of that stuff.

is just what I learned being a kid in East London.

You need to be able to be honest and truthful with your customers.

You need your investors and your shareholders and your stakeholders and your staff to trust and believe you.

And you need to be truthful with everybody around you.