Emma Grede

I mean, maybe they're just intertwined.

No, actually.

It's so interesting for me.

Well, that's the point.

I never see the two things as so separate because the way that I am in my world, I don't have a private life and a family life.

My life is just all intertwined.

I do a thing that seeps into every part of my job and my family and my friends and my work.

It's all completely intertwined.

And actually, when I think about failures and specifically like framing what can be useful for people to learn from, it often is in the kind of guise of business because I think there are so few models out there for women because what happens to women when they fail in business is

is they have to kind of scurry off into some obscurity and go like to Thailand and meditate.

And I'm like, what?

Like, what is that about?

So I think I was trying to be quite deliberate about going, here's all the ways that I have fucked up.

And here's all the ways I've been given opportunities.

And here's all the successes that I'm really happy to talk about.

It's deliberate.

It's purposeful.

Which I think is so crazy.

So let me tell you how this came around, because I think I tell the story in my book.

My husband, my now husband, was the one who first ever said to me, you have an employee mentality.