Emma Grede

So the way that we solve problems and the way that we do business is in turn shifting every single day.

What worked two years ago just might not work today.

And you need to have an openness to that.

I need people that can hold their expertise loosely, loosely enough that they can actually adapt.

Now, I said you have to hire for your own weaknesses.

So how do you even figure out what those weaknesses are?

And I'm going to tell you exactly what I do because I'm an expert at knowing what I don't know.

Here's what I do.

And it's something that I shared while I was on tour because I think it's a really useful exercise.

And let me tell you, understanding your own weaknesses isn't just good for hiring, if you know what I mean.

It's just good for life.

We all need to know what we don't know.

So don't skip this part.

Before you write a job description, before you even decide what role you need to fill, you need to speak to three people.

Number one, somebody that you used to employ you, like a former boss.

Number two, a colleague that you work with now and someone that actually gets to see you in action every day.

And number three, a really good friend.

Well, that friend that's a little bit upset because you're doing well.

I'm talking about a really, really good friend.

Somebody that loves you enough that they can be honest with you and you trust them.