Emma Peaslee

So how then do you get people to zero in on that true value? Well, economists and researchers... have developed a very clever way to do this. It's a little topsy-turvy. I'll be honest, it took me a couple times to really understand it, but it is so cool and has become my new favorite cocktail party trick. And we're going to show you how we use this on our egg-curious NPR colleagues.

So how then do you get people to zero in on that true value? Well, economists and researchers... have developed a very clever way to do this. It's a little topsy-turvy. I'll be honest, it took me a couple times to really understand it, but it is so cool and has become my new favorite cocktail party trick. And we're going to show you how we use this on our egg-curious NPR colleagues.

So Rebecca was in rural Uganda conducting an economics experiment.

So Rebecca was in rural Uganda conducting an economics experiment.

So Rebecca was in rural Uganda conducting an economics experiment.

So there's this idea that mothers may value things like educational and health goods more than fathers. And so maybe aid groups would do better delivering that kind of aid through mothers.

So there's this idea that mothers may value things like educational and health goods more than fathers. And so maybe aid groups would do better delivering that kind of aid through mothers.

So there's this idea that mothers may value things like educational and health goods more than fathers. And so maybe aid groups would do better delivering that kind of aid through mothers.

Now, like we've discussed, just asking, hey, how much is this worth to you? That will not necessarily work.

Now, like we've discussed, just asking, hey, how much is this worth to you? That will not necessarily work.

Now, like we've discussed, just asking, hey, how much is this worth to you? That will not necessarily work.

So here is how this worked for Rebecca in Uganda. She would find parents willing to participate in her research.

So here is how this worked for Rebecca in Uganda. She would find parents willing to participate in her research.

So here is how this worked for Rebecca in Uganda. She would find parents willing to participate in her research.

And let's say you, dear listener, you are the parent here. Rebecca pulls out a math workbook. She then tells you she is about to generate a random price for this book.

And let's say you, dear listener, you are the parent here. Rebecca pulls out a math workbook. She then tells you she is about to generate a random price for this book.

And let's say you, dear listener, you are the parent here. Rebecca pulls out a math workbook. She then tells you she is about to generate a random price for this book.

But but before she generates that random price, she needs from you your max willingness to pay price.

But but before she generates that random price, she needs from you your max willingness to pay price.

But but before she generates that random price, she needs from you your max willingness to pay price.