Emma Peaslee

It's not a negotiation. It's not an offer. You are simply stating the absolute max you'd be willing to pay.

It's not a negotiation. It's not an offer. You are simply stating the absolute max you'd be willing to pay.

It's not a negotiation. It's not an offer. You are simply stating the absolute max you'd be willing to pay.

And that's it. That's the Becker-DeGroote-Marshak method.

And that's it. That's the Becker-DeGroote-Marshak method.

And that's it. That's the Becker-DeGroote-Marshak method.

If it is not entirely clear how this method pushes people to be honest about their max price, well, that is understandable. The good news is that we have been Becker DeGroote Marshacking the heck out of our colleagues at NPR, and you're about to see it in action.

If it is not entirely clear how this method pushes people to be honest about their max price, well, that is understandable. The good news is that we have been Becker DeGroote Marshacking the heck out of our colleagues at NPR, and you're about to see it in action.

If it is not entirely clear how this method pushes people to be honest about their max price, well, that is understandable. The good news is that we have been Becker DeGroote Marshacking the heck out of our colleagues at NPR, and you're about to see it in action.

Hello, Becky. You are the next contestant on How Much Is That Egg?

Hello, Becky. You are the next contestant on How Much Is That Egg?

Hello, Becky. You are the next contestant on How Much Is That Egg?

A couple of notes about our version of Becker DeGroote Marshak. Ours is a game show. And what each person would be asked to value was not one dozen eggs, but one. One single Sam Merton's chicken egg. This was a test. A test to see how much each person valued Sam's eggs.

A couple of notes about our version of Becker DeGroote Marshak. Ours is a game show. And what each person would be asked to value was not one dozen eggs, but one. One single Sam Merton's chicken egg. This was a test. A test to see how much each person valued Sam's eggs.

A couple of notes about our version of Becker DeGroote Marshak. Ours is a game show. And what each person would be asked to value was not one dozen eggs, but one. One single Sam Merton's chicken egg. This was a test. A test to see how much each person valued Sam's eggs.

We didn't violate his terms. No. No. So, we begin our BDM assessment now. With Becky Brown, audio engineer, we show her a basket of Sam's eggs. So is there one of these eggs in particular that looks great?

We didn't violate his terms. No. No. So, we begin our BDM assessment now. With Becky Brown, audio engineer, we show her a basket of Sam's eggs. So is there one of these eggs in particular that looks great?

We didn't violate his terms. No. No. So, we begin our BDM assessment now. With Becky Brown, audio engineer, we show her a basket of Sam's eggs. So is there one of these eggs in particular that looks great?

In fact, Sam told me that egg came from Noodles, who is indeed a very happy chicken.

In fact, Sam told me that egg came from Noodles, who is indeed a very happy chicken.