Emma

You're so lovely for saying that. So I want to take you back a little bit because I think we all know you how we know you. We know you as Gwyneth. the actress, the Oscar winning actress, I should say.

You're so lovely for saying that. So I want to take you back a little bit because I think we all know you how we know you. We know you as Gwyneth. the actress, the Oscar winning actress, I should say.

But I think that for so many people, you know, we think that there's a time and a moment in our career where there's a pivot on the horizon, where we're in something and whether we like it or not, whether we need to or not, there's kind of this burning desire to do something else.

But I think that for so many people, you know, we think that there's a time and a moment in our career where there's a pivot on the horizon, where we're in something and whether we like it or not, whether we need to or not, there's kind of this burning desire to do something else.

Yeah.

Yeah.

People would come to you for that.

People would come to you for that.

And yeah, it was just... So it wasn't like, let me create a business that takes me away from this Oscar winning life. It was actually, let me aggregate all of this information that I have somewhere.

And yeah, it was just... So it wasn't like, let me create a business that takes me away from this Oscar winning life. It was actually, let me aggregate all of this information that I have somewhere.

So at what point did you get the idea that this was something that you could actually monetize and turn into a proper business?

So at what point did you get the idea that this was something that you could actually monetize and turn into a proper business?

No.

No.

And so at this point, it's like you, did you rope in a couple of like journalist friends? No, it was me.

And so at this point, it's like you, did you rope in a couple of like journalist friends? No, it was me.

Did you have a grand plan? Did you have like a content plan and an idea of what you're putting out or were you just like, this is what I feel like? This is just what I feel like. Wow. So it really was that organic. And it stays that way for four or five years. It stays that way. Zero monetization. But weren't you a bit like... I need to like, I'm giving these tips.

Did you have a grand plan? Did you have like a content plan and an idea of what you're putting out or were you just like, this is what I feel like? This is just what I feel like. Wow. So it really was that organic. And it stays that way for four or five years. It stays that way. Zero monetization. But weren't you a bit like... I need to like, I'm giving these tips.

I need to see some kind of backend because I would be like that. I'd be like, what is happening? I'm giving this free information out. Somebody pay me. I'm always looking for someone to pay me. I know, but this is why you're where you are.

I need to see some kind of backend because I would be like that. I'd be like, what is happening? I'm giving this free information out. Somebody pay me. I'm always looking for someone to pay me. I know, but this is why you're where you are.