Emma

Like brand partnerships?

Like brand partnerships?

You said that you'd put a ton of money in. This was your own money or had you started to raise at that point? No, my own money. So you took your own money that you had, you know, earned and you just plowed it in thinking, I just, I love this. I'm a creative who wants to give something back. And that's just where my heart says to go. Exactly. Wow. Unbelievable. Okay.

You said that you'd put a ton of money in. This was your own money or had you started to raise at that point? No, my own money. So you took your own money that you had, you know, earned and you just plowed it in thinking, I just, I love this. I'm a creative who wants to give something back. And that's just where my heart says to go. Exactly. Wow. Unbelievable. Okay.

So at what point did you have the realization that this is something that could pay?

So at what point did you have the realization that this is something that could pay?

Wow. That's unbelievable. And at that point, I just don't think there were that many editorialized platforms that were doing that, right? Like even the model wasn't fully fleshed. It certainly wasn't what it is today.

Wow. That's unbelievable. And at that point, I just don't think there were that many editorialized platforms that were doing that, right? Like even the model wasn't fully fleshed. It certainly wasn't what it is today.

So you're there, you understand there's a glimmer of an idea here. How do you go about building a team, raising money? I feel like, you know, because I think that we look at you and we're like, yeah, she must have had it all figured out. But it does feel like this business came about in such an organic way.

So you're there, you understand there's a glimmer of an idea here. How do you go about building a team, raising money? I feel like, you know, because I think that we look at you and we're like, yeah, she must have had it all figured out. But it does feel like this business came about in such an organic way.

And so many people that are listening will be sitting in their corporate jobs or thinking about starting a business. Where did you start? How did you start with those things?

And so many people that are listening will be sitting in their corporate jobs or thinking about starting a business. Where did you start? How did you start with those things?

I mean, she's one of my favorite people. She's incredible.

I mean, she's one of my favorite people. She's incredible.

She's incredible. And a huge champion of female founders.

She's incredible. And a huge champion of female founders.

I'm going to get rid of this guy and become the CEO. That just kind of happened to you. You moved back to LA and what's like, what is, what does the business look like at this point? Was it like a functioning business with a staff and, you know, a set of, you know, priorities and a business plan, or is it still something that you're just figuring out and tinkering with?

I'm going to get rid of this guy and become the CEO. That just kind of happened to you. You moved back to LA and what's like, what is, what does the business look like at this point? Was it like a functioning business with a staff and, you know, a set of, you know, priorities and a business plan, or is it still something that you're just figuring out and tinkering with?

But it feels, first of all, I think it's so interesting that you say you started to hire people that were really passionate. Yeah. Because I always hire for passion and attitude over experience. You weren't trying to look for like e-com experts. You were like, who cares about what I'm doing?

But it feels, first of all, I think it's so interesting that you say you started to hire people that were really passionate. Yeah. Because I always hire for passion and attitude over experience. You weren't trying to look for like e-com experts. You were like, who cares about what I'm doing?