Emma

I couldn't agree with you more because I feel like when you get really seasoned experts, my number one thing is that I need you to also be flexible because if you're coming to me from any other company where you've had this like real understanding of the business, I want that experience, but I need you to come to me and have the flexibility to do things differently. Exactly.

I couldn't agree with you more because I feel like when you get really seasoned experts, my number one thing is that I need you to also be flexible because if you're coming to me from any other company where you've had this like real understanding of the business, I want that experience, but I need you to come to me and have the flexibility to do things differently. Exactly.

As a mother of four, I know only too well the importance of nutrition for your little ones. Bobby isn't just another formula, it's a movement. One that started with a mum who wanted something better for her babies and yours.

As a mother of four, I know only too well the importance of nutrition for your little ones. Bobby isn't just another formula, it's a movement. One that started with a mum who wanted something better for her babies and yours.

After three years of research, testing and retesting, and relentless mum-led development, Bobby launched the world's first USDA organic whole milk infant formula manufactured right here in the US. Bobby is launching the first of its kind recipe. It's Bobby's closest recipe to breast milk yet.

After three years of research, testing and retesting, and relentless mum-led development, Bobby launched the world's first USDA organic whole milk infant formula manufactured right here in the US. Bobby is launching the first of its kind recipe. It's Bobby's closest recipe to breast milk yet.

It's packaged with ingredients that support brain development, plus more naturally occurring full fat cream and fewer added oils deliver smoother poops. Bobby supports every feeding journey with simple, organic, high quality formulas that bring their best for your best.

It's packaged with ingredients that support brain development, plus more naturally occurring full fat cream and fewer added oils deliver smoother poops. Bobby supports every feeding journey with simple, organic, high quality formulas that bring their best for your best.

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Their ingredients meet the strictest organic standards in the world because USDA organic isn't something you buy, it's something you earn. Bonus, it tastes good. Don't take our word for it. Your baby's bottle will tell you. Bobby is available online and at a retailer near you. Exclusively for our Aspire listeners, Bobby is offering an additional 10% off your purchase with the code ASPIRE.

Visit www.highbobby.com for more details. That's H-I-B-O-B-B-I-E.com. So tell me about when you decided there's a business here and I'm actually going to go out and raise finance and take this very seriously. Yeah.

Visit www.highbobby.com for more details. That's H-I-B-O-B-B-I-E.com. So tell me about when you decided there's a business here and I'm actually going to go out and raise finance and take this very seriously. Yeah.

So a long journey of like figuring this out and trying to understand what it was.

So a long journey of like figuring this out and trying to understand what it was.

Did you have a plan for the money? And were you the CEO at that point when you raised?

Did you have a plan for the money? And were you the CEO at that point when you raised?

I would love to be you fundraising. I'd be like in my ball gown, just like coming in. I would love it. I've arrived. I do a speech and just honestly, I feel like it would be so powerful to be you fundraising.

I would love to be you fundraising. I'd be like in my ball gown, just like coming in. I would love it. I've arrived. I do a speech and just honestly, I feel like it would be so powerful to be you fundraising.

Could you, can you detect that? Like, how's your bullshit? Oh, my God. Do you look like, did you walk in and be like, I ain't getting this check?

Could you, can you detect that? Like, how's your bullshit? Oh, my God. Do you look like, did you walk in and be like, I ain't getting this check?