Emma

So you raise your first bit of money. You have an interim CEO at the time. You have a plan for something that's really emerging. Is there a moment that you sit back and you're like, okay, this is a serious business for me now. This is something that's actually going to be

So you raise your first bit of money. You have an interim CEO at the time. You have a plan for something that's really emerging. Is there a moment that you sit back and you're like, okay, this is a serious business for me now. This is something that's actually going to be

my life and not kind of these recommendations and this fun sort of purpose driven thing for me, it's actually going to make it make me a bunch of money.

my life and not kind of these recommendations and this fun sort of purpose driven thing for me, it's actually going to make it make me a bunch of money.

Yeah, no, I completely understand. And I think, especially when you're in a business like the one that you've created, because it does feel so intrinsically you. There's things that we didn't use to say, that we didn't use to know, and you constantly have introduced new ideas and I think to the culture, right? To the culture at large, but you also got your fair share of backlash for that.

Yeah, no, I completely understand. And I think, especially when you're in a business like the one that you've created, because it does feel so intrinsically you. There's things that we didn't use to say, that we didn't use to know, and you constantly have introduced new ideas and I think to the culture, right? To the culture at large, but you also got your fair share of backlash for that.

And I feel like for, well, certainly for women more generally, but female founders, female CEOs, they just get it so much harder than men. Did you anticipate that? And then when it started to happen to you, because I feel like there's parts of

And I feel like for, well, certainly for women more generally, but female founders, female CEOs, they just get it so much harder than men. Did you anticipate that? And then when it started to happen to you, because I feel like there's parts of

There's parts and times when, you know, the headlines of, I'm sure have been very beneficial to your business, but there's also times where it just feels like it's just been vicious. And I wonder how you dealt with that on both sides of it. Yeah.

There's parts and times when, you know, the headlines of, I'm sure have been very beneficial to your business, but there's also times where it just feels like it's just been vicious. And I wonder how you dealt with that on both sides of it. Yeah.

Like, you know, we're still coming there to look and to buy. And the curiosity was such a huge part of what you had. And I do think that you introduced ideas like, you know, conscious uncoupling. Like I remember reading that and being like,

Like, you know, we're still coming there to look and to buy. And the curiosity was such a huge part of what you had. And I do think that you introduced ideas like, you know, conscious uncoupling. Like I remember reading that and being like,

off like what is she talking about but then it was so like it was like a revelation and a breakthrough and it wasn't like it wasn't happening but you put a label on it for people that was like this is it this is how you do it this is what you call it and this is what it looks like in real life and it was just such a moment I think yeah yeah and I mean god and at the time if you can imagine you know I'm

off like what is she talking about but then it was so like it was like a revelation and a breakthrough and it wasn't like it wasn't happening but you put a label on it for people that was like this is it this is how you do it this is what you call it and this is what it looks like in real life and it was just such a moment I think yeah yeah and I mean god and at the time if you can imagine you know I'm

No doubt. It's the dysfunction between the two parents playing out and the kids having to choose sides and decide what to do. And that is the opposite of the way your life works now, because you have one big, beautiful, blended family.

No doubt. It's the dysfunction between the two parents playing out and the kids having to choose sides and decide what to do. And that is the opposite of the way your life works now, because you have one big, beautiful, blended family.

No, it's incredible. I do think that you're someone who is so resilient and that is an attribute. No, I mean, I mean, you must be because otherwise you'd just be a puddle of a woman. Yeah. Imagine the amount of mean things that have been written about you and said about you. And I often think that when I meet female or any founders, right?

No, it's incredible. I do think that you're someone who is so resilient and that is an attribute. No, I mean, I mean, you must be because otherwise you'd just be a puddle of a woman. Yeah. Imagine the amount of mean things that have been written about you and said about you. And I often think that when I meet female or any founders, right?

Resilience is such a key attribute when you start a business because so much goes wrong. So much is thrown at you. So, you know, things that you could never anticipate. How do you think about building your resilience? Is this something that is just, it's in you and you were always like that? Or is it a muscle and you've trained yourself to become more resilient? I just wonder how... Yeah.

Resilience is such a key attribute when you start a business because so much goes wrong. So much is thrown at you. So, you know, things that you could never anticipate. How do you think about building your resilience? Is this something that is just, it's in you and you were always like that? Or is it a muscle and you've trained yourself to become more resilient? I just wonder how... Yeah.