Emma

And then the final one is sleep. And this one is the underestimated one because people just don't realize how much sleep is boosting their life. So those five habits go thankfulness, insight, meditation, exercise, sleep. It spells times, T-I-M-E-S. So you can remember that as always being the five non-negotiables.

And then the final one is sleep. And this one is the underestimated one because people just don't realize how much sleep is boosting their life. So those five habits go thankfulness, insight, meditation, exercise, sleep. It spells times, T-I-M-E-S. So you can remember that as always being the five non-negotiables.

I have left far more, far much more money on the table than for sure. But I don't feel bad about it. And I don't feel like I missed out because the purpose is what makes it meaningful. And actually, I would argue that Nothing can sustain without purpose. Everything that has lasted in the world has had purpose behind it. It's one of the reasons why the world religions have lasted for so long.

I have left far more, far much more money on the table than for sure. But I don't feel bad about it. And I don't feel like I missed out because the purpose is what makes it meaningful. And actually, I would argue that Nothing can sustain without purpose. Everything that has lasted in the world has had purpose behind it. It's one of the reasons why the world religions have lasted for so long.

It's why Stoicism has been 2000 years old. It's why the Vedas are 5000 years old. Like what else in the world has lasted a thousand, 2000, 3000 years? It's only things with really deep purpose. So to me, purpose actually is what clarifies your brand. It's what creates who you are and why you're different.

It's why Stoicism has been 2000 years old. It's why the Vedas are 5000 years old. Like what else in the world has lasted a thousand, 2000, 3000 years? It's only things with really deep purpose. So to me, purpose actually is what clarifies your brand. It's what creates who you are and why you're different.

If you didn't have a purpose and you did just take every deal that came your way and said yes to everything, you actually wouldn't be a well-known brand or entity because then you'd just be what everyone else is. Totally. There's a thing that defines you as being different. That is your purpose. It's your reason for being.

If you didn't have a purpose and you did just take every deal that came your way and said yes to everything, you actually wouldn't be a well-known brand or entity because then you'd just be what everyone else is. Totally. There's a thing that defines you as being different. That is your purpose. It's your reason for being.

So I actually think purpose strengthens business and brand versus weakens it because otherwise you're just some homogenous product that could be anything.

So I actually think purpose strengthens business and brand versus weakens it because otherwise you're just some homogenous product that could be anything.

100%. Yeah. That's the biggest question. And I think the problem with that question is, is we think purpose is this one thing that solves everything for us and figures it all out. And to me, purpose is a lot simpler. It's, finding what you're passionate about and using what you're passionate about in the service of others to improve other people's lives.

100%. Yeah. That's the biggest question. And I think the problem with that question is, is we think purpose is this one thing that solves everything for us and figures it all out. And to me, purpose is a lot simpler. It's, finding what you're passionate about and using what you're passionate about in the service of others to improve other people's lives.

I think that is the core value of business. I can't think of a business that exists successfully that hasn't helped people in some way. Whether you like the way it helps people or not is subjective. Totally. You could argue and say, well, this business shouldn't exist, but there are people that buy that product, which means it is useful for those people, whether you think it's useful or not.

I think that is the core value of business. I can't think of a business that exists successfully that hasn't helped people in some way. Whether you like the way it helps people or not is subjective. Totally. You could argue and say, well, this business shouldn't exist, but there are people that buy that product, which means it is useful for those people, whether you think it's useful or not.

Like this microphone, whoever invented it. It's like to us, it's really important as podcasters, to the average person, they don't need a microphone in their life. So this product has a use. And so I think every business that exists must have and does have a purpose because that is what makes it relevant, accessible and practical for people to use.

Like this microphone, whoever invented it. It's like to us, it's really important as podcasters, to the average person, they don't need a microphone in their life. So this product has a use. And so I think every business that exists must have and does have a purpose because that is what makes it relevant, accessible and practical for people to use.

Yes. And this is one of the biggest mistakes we've made in the world of personal growth is we've put pressure on people to say your job should satisfy every part of you. It should make you happy. You should love it. It should be meaningful. Now that's well-intentioned because you spend like nine hours a day at work. You're going to spend a third of your lifetime at work.

Yes. And this is one of the biggest mistakes we've made in the world of personal growth is we've put pressure on people to say your job should satisfy every part of you. It should make you happy. You should love it. It should be meaningful. Now that's well-intentioned because you spend like nine hours a day at work. You're going to spend a third of your lifetime at work.

So the truth is you should make it as good as it can be because otherwise you're basically saying I'm okay for a third of my life to not be great. Totally. That's a lot of time. So I would encourage people to do this. There's a beautiful study that Amy Vrzniewski and her team at Yale did. And in 2019, they went out to find what they believed was the most difficult job in the world.

So the truth is you should make it as good as it can be because otherwise you're basically saying I'm okay for a third of my life to not be great. Totally. That's a lot of time. So I would encourage people to do this. There's a beautiful study that Amy Vrzniewski and her team at Yale did. And in 2019, they went out to find what they believed was the most difficult job in the world.