Emma

And I think any business, product, service, individual, guide, wisdom, teacher, whatever it may be, we benefit when we can reach a lot of people, but then we reach people really deeply. And I think that's why brands do pop-ups, right? It's like, why is a brand doing a pop-up? Like, what's the point of it?

And I think any business, product, service, individual, guide, wisdom, teacher, whatever it may be, we benefit when we can reach a lot of people, but then we reach people really deeply. And I think that's why brands do pop-ups, right? It's like, why is a brand doing a pop-up? Like, what's the point of it?

It's because you want to meet people in person, the people who actually care about what you do. And you want to give them a hug and you want to look them in the eye and say, thank you. And so to me, it's that anything that's successful, powerful in the world has the ability to scale and the ability to go deep. You want to be mass and you want to be intimate.

It's because you want to meet people in person, the people who actually care about what you do. And you want to give them a hug and you want to look them in the eye and say, thank you. And so to me, it's that anything that's successful, powerful in the world has the ability to scale and the ability to go deep. You want to be mass and you want to be intimate.

And if you can't, and this is what it comes back to, everything we've been talking about, everything has to be opposites.

And if you can't, and this is what it comes back to, everything we've been talking about, everything has to be opposites.

There has to be strategy and sincerity. There has to be art and there has to be action. It's all about embracing polarities. And if you don't embrace these opposites and you think you have to choose, you actually miss out on an experience. I went on tour two years ago. I did 40 cities across the world I got so much out of that from the tour that I would never get from staring into a camera.

There has to be strategy and sincerity. There has to be art and there has to be action. It's all about embracing polarities. And if you don't embrace these opposites and you think you have to choose, you actually miss out on an experience. I went on tour two years ago. I did 40 cities across the world I got so much out of that from the tour that I would never get from staring into a camera.

The first thing I do is wonder what time my wife woke up. Because she always wakes up earlier than me to meditate. She does. And I was walking to our meditation room going, what time did you wake up? She's like an hour ago. I'm like.

The first thing I do is wonder what time my wife woke up. Because she always wakes up earlier than me to meditate. She does. And I was walking to our meditation room going, what time did you wake up? She's like an hour ago. I'm like.

Same. Yeah.

Same. Yeah.

She wakes up at five. Yeah. That's the first thing I do is think about what time my wife woke up.

She wakes up at five. Yeah. That's the first thing I do is think about what time my wife woke up.

Tell my wife I love her. Yeah, I love telling her. She's always just like.

Tell my wife I love her. Yeah, I love telling her. She's always just like.

I don't know about that.

I don't know about that.

She's so beautiful.

She's so beautiful.