Emmanuel Acho

So I cut 10 pounds within two days.

I ran the 40-yard dash two days later at 230 pounds, dehydrated, dieted for two days.

Why?

Because I was so focused on my goal that I caused harm to myself.

It's not that goals don't add value.

It's just that the risk of goal setting is greater than the potential reward.

Think about it in your own life for a moment.

Maybe you have the goal of being in a relationship, so you ignore the toxic behavior.

Think about it in your own life.

See, one of my greatest accomplishments to date

Being an NFL player, because ultimately I did play for four years, I view negatively because I didn't hit my goal.

Maybe that's the same for some of you.

Maybe you have the goal of reading a certain amount of books in a year.

You've become a much more proficient reader, but you didn't hit your goal.

Maybe you had a goal of making a certain amount of money for your business.

You are a thriving entrepreneur, but you didn't hit your goal.

I left the NFL.

I became a content creator, where I would live a much more limitless life.

I'll get to that more here in a moment.

The question now is, why in the world do we set goals?