Emmanuel Acho

Well, first, let's define a goal.

A goal, by definition, it is the end towards which effort is aimed.

But why would I start something with the end in mind?

And working on my master's degree in sports psychology, I focused on goal setting.

I wrote my final thesis on it, and I realized we set goals for three primary reasons.

The first,

We've been indoctrinated with this belief that we have to set a goal to achieve.

There's a popularized study which has since been debunked, which said the person who writes their goals down and commits them to memory, they will earn twice as much money as the person who doesn't.

So what you want me to believe is the difference between $1 million and $500,000 is this?

What you want me to believe is the difference between $100,000 and $50,000 is simply this?

Can't be.

Now, these ideas aren't completely off-base.

The problem is very simple.

They're misidentifying causation and correlation.

Surely there is a correlation between the person who is willing to go the extra mile and write their goal down and the person who is willing to go the extra mile in their business.

But no, the reason you're making twice as much money is not because you wrote your goal down.

The second reason we set goals

Goals give us a North Star.

Motivation.

As if we'd just be wandering around life aimlessly if we didn't set a goal.