Enrico Casati

But through trials and error, here we are.

It sells for 179 euros, which is around like, what is it?

185 US dollars.

Yep.

Something like that.

It's, it's a product that, you know, comparable product would go for 350 or 400.

We are basically what we're saying, like without mentioning brand names on the website, what we're saying is that if you used to buy an Allen Edmonds or church, you're getting the same product, sometimes even a better quality product, because I know like we source the materials from the same suppliers or even a higher quality materials from other suppliers and you're getting it at half the price.

It's like Allen Edmonds, right?

Allen Edmonds, yeah.

That's only possible because there is no wholesale margin and retail markup.

We only have one link from the artisanal workshops we work with and the final consumer.

It's around 80 euros.

It depends if we pay like right at the delivery or if we try to extend it for a 60 day payment.

But it's around 80 euros.

So it would be like 2.4.

Yeah, exactly.

2.4.

is the markup, which is traditionally what, you know, retail shops apply to the price that brands sell the goods for.

But brands also apply their own markup.

So at the very least, usually you get a two times markup from the brand plus a 2.4, 2.5 from the retail.