Enrico Casati

So we're basically skipping at least one passage.

And that's just

If you consider like the normal distribution, it can get longer than that.

For example, like shoemaking companies sell into distributors in Japan and sell through agents in Japan.

So that's another passage, another step in the way, plus the retail markup.

It's, it really depends on the marketing budget that you want to spend.

Cause right now we're in a high growth phase and that's why we, we asked for BC investments and a high growth phase.

You can, I mean, typically we can spend 20, 25% of the budget on marketing just because we want to grow three, four, five times a year over a year, year over a year.

Three, four or five times.

Like let's say you sold a hundred thousand, uh, euros last November.

You want to sell like at least 300,000 if you're in a high growth phase in a, in a year from that.

Got it.

And, uh, that's why you invest so much in marketing.

It's, it's, um,

It is both like a direct, you know, click and buy kind of advertising, but it's also, since we're building a brand, we're not an e-commerce platform.

We're not sending products that people already search for.

We're trying to make people want our products, fall in love with our products.

Absolutely.

Got it.

In January, we will be spending $20,000 in marketing, but it's going to be ramped up very, very fast to $50,000.